The first fourteen years were BPO floors — T-Mobile, AT&T, DIRECTV, Capital One UK, Synchrony Financial. Building accounts from the ground up, scaling to 800+ FTEs at peak, and holding the line on KPIs when the client was watching and when they weren't.
The move into EA services shifted everything from volume to precision. At Athena, I managed enterprise and VIP accounts where one poorly matched EA, one client who never learned to delegate, one missed check-in — and the relationship unravels. I built the frameworks that prevented that: the 100-Day Playbook, the FIT Assessment, dual-side coaching for both the EA and the client. Now leading operations and enablement at a US-based EA services company, applying those same systems at scale.
Alongside the people frameworks, I started building the tools and the content. ALIGN-R, an AI coaching log generator on n8n. Live KPI dashboards connected to HubSpot and Hubstaff. Automated Gmail triage workflows. And most recently, The Freelance Blueprint by GB — a fully self-paced digital academy I designed and deployed from scratch, covering 9 VA niches across 36 original modules, with a diagnostic engine, assessment system, and completion certificates. Not a career pivot — an operator who got tired of waiting for someone else to build what the work required.
Based in Tarlac, Philippines. Remote-first. Open to senior ops, L&D, and AI operations roles with US, AU, or EU-based teams.
